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Volume :44 Issue : 4 2016      Add To Cart                                                                    Download

Social Media Advertisements and their Relationship with the Purchasing Behavior in the Kuwaiti Society: An Applied Study in Kuwaiti Society

Auther : Emad S. Mohammed

This study aims to examine the relationship between social media advertisements and the purchasing behavior of social media users in the Kuwaiti society. (205) copies from the questionnaire were distributed to a sample of social media users in the Kuwaiti society. The variables of the study focused on the means of social communication, the social media ads., the content of the advertisements of the social media, and the method of broadcasting the social media ads. The results illustrate that there is a moral relation between social media advertisements and the purchasing behavior of the social media users inside the Kuwaiti society
Keywords: Kuwaiti society, Social media, Social media ads, Purchasing behavior, Content of social media ads, Style broadcast of social media ads, Procurement methods, Browsing of social media.

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