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Volume :44 Issue : 3 2016      Add To Cart                                                                    Download

The Perception of Women in Media: Case Study of Kuwait

Auther : Lubna A. Al-Kazi Heba K. Al-Musallam

eisure time. We know that it shapes our reaction to the outside world. This paper is a survey of 600 young males and females in Kuwait to study the extent of influence media has on their attitude towards women and whether media has a gender bias in their viewpoint.
In this study both male and female respondents felt that the daily newspapers and radio were giving sufficient time to women's issues. There is a general consensus that mass media influences people's perception of appropriate roles for women and girls. These gender stereotypes then influence the cultural expectations of the viewer and blur the social reality as reflected on TV, reinforcing them as the norm. Men watched talk shows a great deal and 46% of the men in the study sample watched always or often. Thus, the image of women in the talk shows is very important; both men and#38; women agree that talk shows presented women guests as educated (73% of male respondents and 61% of female respondents). However, in television serials, which men watched more than women, 67% of male viewers saw women as arrogant while 42% of female viewers saw women's image as realistic. This further emphasizes how television can influence perception and reinforce it as reality. On the other hand, both men and women agreed that these serials and dramas were influencing people's views on marriage and could be a factor discouraging the young generation as broken marriages and domestic violence were always sensationalized in Arabic drama, in general and Gulf drama, in particular.
Key words: Kuwait, Women, Image, Television, Drama, Media.

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