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Volume :16 Issue : 3 1988      Add To Cart                                                                    Download

Public Relations in the Jordanian Banking Institutions: An Overview

Auther : Zeyad Ramadan

The aim of this study is to investigate the various aspects of the public relations function as held and practiced by the management of the 32 institutions making up the Jordanian banking system. This survey found that although all the institutions believed that public relations was vital to their work, some did not acknowledge this in their organizational structure. There were many discrepancies between the views of public relations held by management and the reality of the situation in practice. There was also no agreement on how the public relations functions should be organized or at what administrative level it should be placed.

This study suggests that more attention be paid to public relations. Employees should receive adequate training in this aspect, and institutions should be required to express more interest in their customers in practice. Further topics for research are also suggested.

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May 16, 2017

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