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Volume :14 Issue : 2 1986      Add To Cart                                                                    Download

The Attitude Towards Smoking and Strategies for Anticigarette Smoking in Kuwait: Marketing Approach

Auther : Ahmed Jaber

Marketing literature  indicates that little attention has been given to plan social change in our countries. This article aims to offer a strategic mix model to have people stop smoking. The findings of this paper are based upon questionnaire collected from probability sample which was divided equally between smokers. The researcher used a discriminate analysis to know the relation between the attitude, behavior and the motive of the smoking habit.

This paper is divided into five major parts. The first part discusses the problems of smoking in Kuwait and the concepts used for smoking control strategic. The second part treys to understand why people smoke.

It gives a summery about the relation between motives, behavior and attitudes toward smoking. The third part treys to know the influence of market segments according to demographics variables on the attitude and behavior toward smoking. The fourth part suggests a mix of, confrontation, push, inducement and reinforcement strategies to treat the market segments. The final part summaries the results of the research and conclusion.

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Nov 28, 2019

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