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Volume :18 Issue : 2 1990      Add To Cart                                                                    Download

Media Imperialism: Concept and Manifestations

Auther : Mohamed N. EL-Sarayrah

 

Media imperialism can be defined as the domination of both technology and content of the media by developed countries, and thus the perpetuation of existing international economic and communication order. The paper analyzes two different schools of thought concerning this: dependency and diffusion. In the dependency school the communication system of Western countries are seen to create domination and dependence on a world scale, and this media is viewed as obstacle to meaningful and well balanced socio-economic progress of developing countries. The diffusion school refers to a more specific range of phenomena, such as foreign ownership and control of media outlets, and it contends that media imperialism is a conscious effort by the West to maintain commercial, political and military superiority. The paper also focuses on the manifestations of media imperialism in the flow of news and information, the export of television programs, international advertising and technology. It also presents recommendations to formulate cultural security policies in developing countries.

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