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Volume :4 Issue : 14 1987      Add To Cart                                                                    Download

Competencies for Media Personnel: School Media Specialists & Librarians

Auther : Hussein EL-Tobgy

This study attempts to identify the competencies needed for media Personnel to perform the tasks involved in their various functions. It tries to elicit the opinions of educators in Kuwait regarding the estimated value of the media functions and competencies: as well as the differences in their opinions according to certain variables: education, degree held, and years of experience. The term media has been used in this study to include printed and non-printed materials and the related services provided by school media specialists and librarians.

A questionnaire was designed based on the lists of media tasks and functions published by researchers and media organizations in U.S.A. Few changes were made in view of the reaction of the Jury to the questionnaire. Then it was administered to educators involved in the academic preparation of media personnel. Statistical analysis included the t test of significance and analysis of variance, F value.

Results reveal consensual agreement on the value of the media functions and competencies. However, certain functions were rated higher than others. For example, the organization management function was rated first followed by in-service training function. The communication and the information retrieval functions were rated third and fourth respectively.

Other functions such as instructional development, evaluations and research were given, relatively lesser value. The impact of these results should be considered in developing and planning media programs. In addition, there were significant differences in rating the value of instructional development in favor of education factor; and organization management, in favor of Ph.D degree holders. Years of experience showed significant differences in these functions: communication, research in-service training and instructional development.

There were significant differences in rating the values of the competencies needed to perform certain tasks related to the followings:

communication, organization management, library skills, media classification, and setting up criteria and standards of performance.

This study suggested few recommendations as guidelines in developing educational media on three levels: academic preparation; recruiting media personnel and administering media functions

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