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Volume :11 Issue : 41 1996      Add To Cart                                                                    Download

An Analytical study of Opinions of Educators and Mass Media Men Concerning the Relationship between Mass Media and Education and the Means to Strengthen this Relationship

Auther : Mohammed M. Al-Abdul Ghafoor

The study aimed to analyze the opinions of those who work in the fields of education and mass-media regarding the nature and importance of the relationship between education and mass-media and how to strengthen this relationship.

The sample of the study was a group of both educators and mass-media men, 224 completed questionnaires were received from the 250 delivered to the sample.

The questionnaire included four domains to educational mass-media as follows:-

1 - Concept, aims, and planning;

2 - Training and relationship;

3 - The school and its need for mass-media;

4 - Television and mass-media means and their need for education.

Results of the study showed that there was agreement from the respondents about the importance of the relationship between education and mass-media. This was very clear from the high averages of the responses of the study sample toward the items related to this subject. Moreover, the comparison between educators and mass-media mens opinions showed that there were just 9 items out of 37 showing significant differences. This demonstrated that the respondents agreed more than they disagreed.

From these results, the research arrived at a group of recommendations which could contribute to support and strengthen the educational mass-media system in Kuwait.

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