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Volume :48 Issue : 186 2022      Add To Cart                                                                    Download

The Kuwaiti Public Reliance on Television and “Netflix” during Corona Pandemic for Entertainment and Leisure

Auther : Dr. Yousef M. Alfailkawi

Objectives: Based on the theory of media dependence, the aim of this study is to find out the extent of dependence of Kuwaiti audience on watching TV and Netflix channel in particular during the Corona pandemic compared to the pre-pandemic period. The study aims as well as to find out the reasons for this dependence and the size of the impact of demographic factors on it. Method: A questionnaire of thirty questions was distrusted through a systematic random sample to collect information about the reasons of watching TV and Netflix during the Corona pandemic. The questionnaire also included questions about the demographic characteristics of the respondents. The approach followed is the descriptive and analytical approach using a sample survey methodology on the chosen systematic random sample of 548 Kuwaitis over the age of 18. Results: The results of the research indicated that reliance on television and particularly on Netflix by the Kuwaiti audience increased during the Corona pandemic compared to the period prior to the pandemic, and that the main reason for this increase is their search for entertainment and spending leisure time. The study has found that both age and the educational level affect the extent of the audience’s dependence on Netflix, while gender and the place of residence showed no impact on the audience’s dependence on Netflix. Conclusion: The main reason why Kuwaiti audience chooses to watch Netflix over other channels is the platform displaying various movies and series that suit the tastes and preferences of all viewers and thus helps the audience to have fun and spend their free time.

 
Keywords: Television, Corona, Netflix, Kuwaiti audience, Media.

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Dec 26, 2021

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