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Volume :47 Issue : 182 2021      Add To Cart                                                                    Download

Identity in the Press Coverage of the Gulf Football Cup Tournament: A Comparative Analysis to "Al-Ayam" and "Al-Rai" Websites

Auther : Dr. Enas M. Sarg

Objectives: The study aims to measure the relationship between the identity as a political variable and the press coverage as a media variable.
Method: The study is an analatical descriptive dpended on surveying, comparative and content analysis approaches. It used identity-building theory as a theoretical framework, and the Kuwiait Al-Rai and Bahraini Al-Ayam websties as a sample. All the news published throughout the championship period were analyzed.
Results: The two sites were concerned with marketing the collective identity of the participating teams as well as the individual identity of the players without focusing on promoting the identities of the participating countries. Bossting the moral spirit was the most prominent feature of promoting the individual and collective identity, while news coverage were the most important forms used in press coverage. There were significant differences between the two sites in covering the events of the championship in five hypotheses, while there were no differences in one only.
Conclusion: The news coverage in the two websites focused more on the two sports teams than on promoting the country's national identity in the poltical, social and cultural dimentions.

Keywords: Gulf Football Cup, Identity, Sports Coverage, Websites.

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Dec 26, 2021

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