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Volume :47 Issue : 181 2021      Add To Cart                                                                    Download

Communication Practices Nature of the Election Campaigns in the Kingdom of Bahrain: An Applied Study on the Parliamentary Elections 2018.

Auther : Dr. Ali A. Abdulla


Objectives: The aim of this study is to explore the media strategies that were adopted by the winner candidates (MPs) in the parliamentary elections before and during their election campaigns. This study also explores various means of communication employed by the candidates.
Method: This study is a descriptive research that is based on a survey in order to reach certain information about the subject study. A questionnaire was handed to (intended) sample of thirty-seven MPs elected in 2018. Five of the current MPs were also interviewed besides five of political media and elections experts.
Results: Based on the analysis of the data, the research concluded that large ratio of the MPs are aware of the importance of setting media plans for electoral campaigns, and that they highly depend on personal communicating means.
Conclusion: The researcher reached set of recommendations; the most important of which was that planning for the electoral campaign precedes the candidacy by a period of no less than two years. Also, the plan has to be prepared by professionals and experts who use means that read in the future.

Keywords: Communication practices, Election campaigns, Bahrain. MPs

 

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Dec 26, 2021

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