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Volume :46 Issue : 177 2020      Add To Cart                                                                    Download

Analytical Study on the Causes of Fundamental Contradictions in Traditional Saudi Fashion Using TRIZ Theory RCA+.

Auther : Dr. Laila A. Feda - Dr. Wafa H. Shafee

The Goal of the Study: Finding solutions that help spreading the heritage of traditional fashion, also using TRIZ scientific methodology analytical tools, as a direct way to solve the main problems, causing the exhaustion of traditional fashion cultural heritage.
Study Methodology: the "analytical" method was used in conducting this research.
Study Data and Sample: A closed electronic questionnaire was approved by faculty members, then distributed to a sample of 142 individuals, ranging from 20: 60 years old/ from the employees of Collage of Art Design at Princess Nora Bint Abdul Rahman University.
Study Results: The most positive factors that help in spreading Saudi traditional fashion heritage were identified, beside the most important negative factors that do otherwise. After data was analyzed, TRIZ (RCA) and (RCA1) were used to determine the causations of Saudi cultural heritage exhaustion in current era. Research primary results indicate that the most persistent problem to be solved is traditional clothes ‘heavy weight, followed by lack of diversity in clothing pieces, then high prices.
Study Conclusion: In order to promote Saudi fashion cultural heritage, features and characteristics, locally and globally, it is important that fashion designers should focus on solving these problems that cause exhaustion of traditional clothes upon making contemporary fashion designs.


Keywords: Saudi traditional costumes, Cultural Heritage, Triz Theory, Root Causing Analysis (RCA), Root Conflict Analysis (RCA~),

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