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Volume :37 Issue : 142 2011      Add To Cart                                                                    Download

The Degree of Satisfaction About Ha'il Rally Festival (The Challenging of the big Nufud) and its Activities 2006 - 2008 in Saudi Arabia.

Auther : Dr. Mohammed F. F. Al-Tamimi

     This study aims to determine the degree of the visitors' satisfaction with the rally of Ha'il during its first three years and to specify the relation between the rate of satisfaction and the demographic, social, economic, and behavioural properties. The study sample size involved 916 subjects, and the data was collected following a questionnaire designed for that purpose. The data was analysed using the statistical programme SPSS in addition to the following statistical methods: T-test, One Way Analysis of Variance, Scheffe Test, and Multiple Liner Regression Modal.
     The study results showed that the level of satisfaction with the rally was high and reached the rates of 4.7, 4.25, and 4.37 for the three rallies: 2006, 2007, and 2008, respectively. Six factors affecting the rate of satisfaction during the 2006 rally were determined. Among such factors, five factors had a correlational impact: the desire to visit the next rally, advising others to visit future rallies, getting acquainted with the rally through television, hotel accomodations, and the previous visits to Ha'il. The monthly income variable was, however, negative. Such variables accounted for about 14.7% of the general satisfaction variations concerning the festival.
     As for the 2007 rally of Ha'il, it was found out that the degree of satisfaction was affected by nine independent variables.  Among such variables, five variables had a correlational impact: the nationality, the travelling companions, the desire to pay a second visit, the type of housing during the festival, and other people's advice to visit the rally.  The impact of different occupations, residence places during the festival, and the type of housing were, on the contrary, negative.  Such variables accounted for the rate of 31.2% of variance in overall satisfaction during the 2007 rally in Hail.
     Concerning the 2008 rally, 10 independent variables with a statistical meaningful value of 0.05 were found.  Among such variables, five variables had a correlational effect: the travelling companions, the subjects' belief that the continuation of the rally would make of Ha'il the capital of tourism in the desert, the comparison of the present rally with the previous ones, the acquaintance with the rally, and the reason for the visit.  On the contrary, occupations, residence places, types of housing, social status, and the difficulty to find accommodation negatively affected general satisfaction.  Such variables accounted for about 15.8% of general satisfaction with the 2008 rally.
     In conclusion, the importance of the present study should be emphasised in order to design plans that might help officials create an attractive tourist environment capable of satisfying the visitors psychologically, socially, economically, and culturally.
 

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