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Volume :45 Issue : 172 2019      Add To Cart                                                                    Download

Evaluation of Organizational Websites as A Communication Tool:An Analytical Study.

Auther : Dr. Jadaan F. AlShammari

     This study examined to what extent government Organizations in Kuwait use its websites as a communication tool. It also attempted to examine the quality of Kuwaiti organizations websites according to the theoretical model called "The Corporate Website Quality Elements Paradigm". The Study used a survey method and a content analysis as the data collection tool. A sample of (30) government websites were selected and a content analysis was conducted of five Elements in the content analysis tool. Generally, the findings indicated that all government websites had quality components, including content, organizing Elements, design, and ease of use. However, the results showed that the quality of interactivity elements was very low.

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May 18, 2017

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