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Volume :33 Issue : 124 2007      Add To Cart                                                                    Download

An Examination of the Influence of Western Graphic Design on Ethical Ideals/Principles in Kuwait as a Conservative Society

Auther : Dr. Khaled A. Alnajdi

     This study examines the extent - the extreme to which graphic designers could manipulate local and cultural traditions within their design works - to which graphic designers could influence the quality of commercial productions based on their individual or cultural ethicalnorms.  The main purpose of graphic design is to represent ideas within creative design forms that infuence the audience while providing opportunities to enrich aesthetic values.  When graphic designers working in Kuwait might provoke critique of advertising in secular or conservative modern society.  The study used a survey to report and describes the responses of various graphic designers and art students in Kuwait on the importance of ethical considerations in graphic design.  The participants responses were interpreted and evaluated based on certain criteria for the development of graphic design in conjunction with the digital age and globalization.  A further connection explored the influence of foreign graphic design in conservative Islamic society.  The conclusion from this study is that graphic design is more than merely an instrument for marketing; rather it is a vehicle that provides opportunities to educate people about their culture as well as other cultures in a way that enriches their everyday life.

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May 18, 2017

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