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Volume :31 Issue : 118 2005      Add To Cart                                                                    Download

Attitudes Towards News and Satellite News Media among Kuwaitis: An Opinion Polarization Perspective

Auther : Hesham M. Mesbah

     From which news medium can audiences acquire information best?

To what extent does the news source affect receivers feelings of knowing? will the effect of a news source on confidence in knowledge stay over time? This study examines the effect of various news media on memory and awareness of learning.  120 communication students participated in this experiment which comprised four groups to examine the comparative effectiveness of electronic news media versus print media.  One 300-word news story was presented to the four experimental groups.  The results showed superior effects of the written news over televised news in terms of immediate memory and metamemory.  When testing delayed memory, no significant differences were detected.  The study attributed this lack of difference to the sleeper effect.

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May 18, 2017

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