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Volume :22 Issue : 84 1997      Add To Cart                                                                    Download

THE IMPACT OF DESKTOP PUBLISHING TECHNOLOGY OF SIX MAJOR PRINTING FIRMS IN KUWAIT

Auther : By: Dr. Nabil A. Al-Jerdi, and Muwaffaq A. Majid

Radical changes are taking place in the graphic art industries as new technologies emerge. The application of microprocessors, leaders, digitization, screen-based technologies and telecommunications are among the many innovations that are bringing about these changes. Today, many printing and publishing enterprises in the West have shifted or are in the process of shifting production to a hybrid environment based on desktop publishing system (DTP). Electronic image processing, digital color separation, electronic page composition and advanced type control have become media of integration by passing the traditional mechanical stages of production.

The pre-press production area in Kuwait has its own social structure along with a set of values, procedures and traditions, some relating to design and Arabic language. These social and cultural factors do not easily change; instead, when a new technology such as DTP is introduced, it is shaped by the existing structure and absorbed by it. The new technologies are a special challenge to Kuwait since they originate in the West and often require highly sophisticated personnel and infrastructures. This study addresses this issue through an investigation of the technological impact of DTP systems on prepress employees in six major printing firms which are located on the Press Avenue in Kuwait – Arab Times, Kuwait Times, Al-Anbaa, Al-Qabas, Al-Seyassah and Al-Watan.

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