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Volume :23 Issue : 88 1998      Add To Cart                                                                    Download

“AUDIO NEWS SERVICE VIA TELEPHONE PRESENTED BY KUWAIT’S NEWS AGENCY (KUNA)”

Auther : By: Dr. Mohamad Moawad Ibrahim and Dr. Abdul Bassit Aabdul Jalil

 
 

This applied research study investigated the current situation of Kuwait’s News Agency (KUNA) personal audio News Service via Telephone after two years of its initial start in December 1994.  The service aims at providing Kuwaitis as well as expatriates with local, Arabian Gulf States and international events.   The study also detects the manner in which the target audience views the audio news service.

This study uses a survey prolonged for 14 continuous day news cast presented by the audio news services during two-week-period at various times of the day in order to investigate its present situation.  In addition, the study uses a random sample of 200 individuals from Kuwait city aged 15 years and above representing a population of 192,8000 according to 1995 census.  The study uses one design to analyze the service contact and a questionnaire to explore the sample views of the service.

The study findings indicate that audio news serviced provide a greater emphasis on international news (40.2%) over local news (29%), Arabian Gulf States (9.8%) and other Arab States news (20.6%).  Also, there was a clear emphasis of political news (51.9%) over military related news (19.6%) and economic related news (8.8%).

Findings also indicate that while only 44.5% of the total sample knew that the audio news service existed, 80.9% of those who knew about the service indicated that they dialed the phone to follow the audio news service.   In addition, only 14.6% of those who dialed the phone news service indicated that the service provided them with news they find significant, while 66.6% said that they sometime find the news significant and 19.1% decided that the phone service newscasts did not include significant news to them at all.

The study’s sample provided several suggestions to improve the audio news service such as increasing the amount of local news and decreasing political ones.  In addition, they suggested strongly increasing the phone service lines to present the news items according to their significance and to add specialized service news such as economic and sportive.

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