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Volume :19 Issue : 72 1994      Add To Cart                                                                    Download

THE USE OF LOCAL TELEVISION IN AMERICATO IMPROVE THE ARAB IMAGE: A CASE STUDY, THE STATE OF KUWAIT

Auther : By: Dr. Nabil A. Al Jeradi

  

          For a long time scholars in the field of International Communications have been attempting to draw a strategy concerning the causes, effect and cures of American national images vis-à-vis the Middle East.  However, no definite plans have been drawn especially in matters concerning the changes of that negative image.  This study will attempt to find a solution to this problem taking into consideration the long term effectiveness and low cost and draw up a strategy to emerge the negative American imagery through the use of one facet of the American mass media – The Public Broadcasting System “PBS”.

          Today there is a definite trend in the American Mass Media towards a more honest approach to the image of the Arab World.  However, it appears that more effort needs to be applied from the Arab point of view in order to enforce and continue this trend.

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