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Volume :12 Issue : 47 1986      Add To Cart                                                                    Download

THE SOCIAL ASPECTS OF THE MARKETING ACTIVITIES OF CONSUMER CO-OPERATIVE SOCIETIES IN KUWAIT

Auther : By: Dr. Mohssen Atef

          This paper is mainly an analytical description of the social aspects in the marketing activities of consumer cooperatives in Kuwait.  Although these societies are engaged in trading activities, achieving projects is not their main concern as much as distributing returns among shareholders and participating in some social activities in the neighborhood.  The role of these societies is very strategic in the distribution of consumer goods as they deal in 87% of the home trade; they are also the sale dealer in manufactured good products and accordingly to local legislations, they are the only distributors of goods subsidized by the government.  Therefore, consumer cooperatives assume a great role in offering social services to the markets in Kuwait, a part that is not played by the people’s markets and private stores especially when we take into consideration the fact the family consumer spending averages about 60% of its expenditure.

           This paper draws on official statistics, questionnaires and personal interviews in view of the fact that there are no former studies in this respect.

           The attempt is to define the nature of the function of the co-operatives classify the services they render and the role of the management and federation of the societies in achieving their aims. The study also deals with the factors enhancing their activities and the problems they face in addition to the part played by the consumer in defining the services of those societies.  Some recommendations are made for developing marketing studies and research so as to help in better defining the social role of marketing in Kuwait, in the Gulf Co-operative Council Countries, in the Arab World and the rising countries in general.

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