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Volume :20 Issue : 78 2002      Add To Cart                                                                    Download

Gender Differences in the Uses of Communication Channels in Saudi Arabia (in Arabic)

Auther : Mohammad A. Al-Heezan

The aim of this study is to examine the differences between men’s and women’s use of the ten communication channels in Saudi Arabia; a book, a newspaper, a magazine, the radio, the television, a cassette, a video, the telephone, the Internet and the regular mail. To achieve such a goal, the study establishes a theoretical body of knowledge by discussing the related studies and theories including media dependency theory specifically. In addition, special attention is given to the major factors or variables that effect the relationships between human beings and communication tools. This is done, of course, without digging into the differences between the Saudi genders in light of that society traditional prospective.

To verify the general assumption of the study in the Saudi society, 400 people were selected. The author was able to obtain 264 questionnaires. In order to control some of the intervening variables the sample was drawn from married couples since they have an almost identical environment.

The final results of the t-test show that there are indeed statistical significant differences between Saudi men and women in the seven of presented channels. The exceptions were the ten televisions, cassette, and the Internet. While women surpass men in their use of books, magazines, videos, and telephones, men’s uses of radio, newspaper, and the regular mail are more obvious than women. Within each channel the study reveals some other significant differences as well. It appears that there are numerous variations in more than one variable such as the use time period and the nature of use for each channel.

Finally, the study introduces some significant relationships between major demographic variables of the two genders and some of their uses of the examined channels.

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