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Volume :3 Issue : 9 1983      Add To Cart                                                                    Download

An Experimental Investigation Of Consumer Spatial Allocation Behavior

Auther : Abdul-Ilah Abu Ayyash, Richard Mitchell

The purpose of this paper is to investigate patterns exhibited by consumers allocating their grocery expenditures in surrounding shopping alternatives. Within that spatial context, there are two major objectives. The first objective attempts to experimentally control the influence of size and distance by holding them constant in a laboratory situation. The second objective aims at identifying relevant variables which best describe and explain the various patterns of shopping preferences. The objectives are related to some concepts in Central Place Theory. The study was carried out in a carefully selected area located in Tioga County in the eastern part of Western New York State.

The final evaluation of the results indicates that multi-purpose trip variables are the most important predictors of the variation in the criterion variable, followed by the perceived attributes of the shopping place, and finally, by the variables that describe the socio-economic status of the consumer.

 

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