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Volume :3 Issue : 9 1983      Add To Cart                                                                    Download

Mass Media Use And Political Knowledge: A Model for Mass Communications Research using One-Way Analysis of Variance Procedures

Auther : Sayed Hussain Pasha

This article is an attempt to outline a model of one-way analysis of variance for mass communications research. The article first presents the ANOVA model showing how the different calculations are carried out. And then, the model uses some fictitious data to illustrate this model. The data have been arranged so as to make calculations easy and yield easily interpretable results. It is hoped the model would be of pedagogic value. The hypothesis generated in the model could be tested with a proper sample with what may turn out to be quite useful and interesting results.

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