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Volume :19 Issue : 3 2012      Add To Cart                                                                    Download

The Relationship between the Application of Neuromarketing and the Competitiveness of Commercial Banks: An Empirical Study of a Sample of Commercial Banks in Egypt(In Arabic)

Auther : Emad S. Mohammed

The study aimed to examine the relationship between the application of neuromarketing and the competitiveness of commercial banks. A total of 169 questionnaires were distributed to a convenience sample of executives and marketing managers in some commercial banks in Egypt. Neuromarketing variables included both neuromarketing activities and the technological factors associated with neuromarketing. The findings indicate a significant relationship between neuromarketing and the competitiveness of commercial banks.

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Nov 19, 2019

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