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Volume :19 Issue : 2 2012      Add To Cart                                                                    Download

Shopping Habits of Retirees in the Saudi Society: A Field Study of Retired Persons in the Eastern Region

Auther : Saleh A. Al-Mulhem

This study aims to identify the shopping habits of retirees in the Saudi society, such as the shopping times, shopping place, the reliability of the promotions and special offers made by shops, the importance of the geographic location, and advance intent and plan to purchase. It also aims to identify the extent of the difference in buying habits between retirees based on varying criteria such as: age, sex, marital status, income, educational background, the nature of work before retirement, and place of residence. The study concluded that there was a presence of behavioral and shopping habits unique to retirees in the Saudi society. Notably; that as age increased for retirees, the less the desire to shop, and pensioners in the private sector have an interest in elements of the desires of most of the retired workers in the governmental sectors, and that the greater the level of education or the level of income for retirees the greater the proportion of the of the elements of interest and desires of a behavior usually in shopping. The study proved that the difference in the educational and income level have an impact on the degree of interest, influences the elements of the retirees, while there was no difference in the degree of attention to elements of different influences, age, gender and place of residence, and the nature of the work for retirees in the Saudi society. Based on those result; the researcher presented a series of recommendations at the end of the study.

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Nov 19, 2019

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