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Volume :17 Issue : 2 2010      Add To Cart                                                                    Download

Consumer Intention to Use mobile payment services: A field study of some acceptance factors in Kuwait

Auther : kamel M. Rouibah

Drawing on the technology acceptance model, gratification research and theory of reasoned action, this study examines the factors and barriers to the adoption of mobile payment - Mnet technology- through the moderation effect of gender and experience. Of the two research methods employed, the first is a quantitative field study of students. The instrument measures the impact of six variables (social norm, enjoyment, ease of use, usefulness, trust and privacy) on the intention to use Mnet. Using regression analysis on a sample of 175 respondents, findings show that gender and experience are two important factors on Mnet acceptance. The study reveals that intention to use is perceived usefulness and enjoyment driven for experienced and inexperienced male users, where as for female users it is enjoyment driven. Perceived trust affects intention to use Mnet, regardless of users experience. It also affects intention to use Mnet only of female users. Social norm and privacy play the weakest effect on intention to use Mnet. The second method is a qualitative analysis of respondents free format comments. These findings reinforce the quantitative findings and highlight additional encouraging and discouraging factors to the Mnet acceptance that still need to be studied.

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