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Volume :15 Issue : 1 2008      Add To Cart                                                                    Download

Double Jeopardy in Kuwait Bank Services: An Investigation of the Loan Sector

Auther : Larry P. Pleshko
& Adel A. Al-Wugayan

The author's investigate the "double jeopardy" (DJ) concept in the domain of financial services, focusing on the loan sector of the market. The authors show that DJ is evident for bank loans in Kuwait, based on evidence provided from nearly seven hundred responding users of bank services. Smaller loan providers, in terms of market share, may face problems in the long run with gaining and maintaining market share without extreme efforts aimed at increasing consumer loyalty to overcome the DJ effect.

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Nov 19, 2019

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