Kuwait-University-Journal-of-Law-header
Search
Journal of Law

Previous Issues

Advance Search
Year : From To Vol
Issue Discipline:
Author

Volume :14 Issue : 1 2007      Add To Cart                                                                    Download

Market Share Effects of Market Orientation and Product- Market Growth Strategy

Auther : Larry P. Pleshko

The paper presents an empirical examination of the relationship of an organization's growth strategy and market orientation to perceptions of market share using a sample of executives in the financial services industry. The author finds no interactions between market orientation and growth strategy towards market share. Nor are there any main effects of market orientation or product growth strategy in relation to perceived market share performance. But, market growth strategy does show a main effect. Growth emphasizing both new and current markets leads to the higher share.

Journal of Law
Journal of Law

You are Visitor No.

77767

Journal of Law
Tell your friendsJournal of Law
Journal of Law
Journal of Law

Last Updated

Nov 19, 2019

Journal of Law
Journal of Law
Journal of Law

Please enter your email Here to receive our news

Journal of Law