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Volume :11 Issue : 3 2004      Add To Cart                                                                    Download

An Examination of Performance Indicators at Ladies Beauty Salons in the City of Dubai: An Exploratory Study

Auther : Mohamed E. Ibrahim
Raja’a Ahmed Bu Hussain

This paper examined the preferences for and actual usage of a set of 21 performance indicators using a sample of owners/managers and employees of 16 ladies beauty salons in the city of Dubai. The authors used a principal component analysis (a factor analysis technique) and non-parametric tests (Mann-Whitney U test and Friedman Chi-square test) to analyze collected data. The paper has four main results. The first indicates that there were no significant differences between beauty salons’ owners/managers and employees’ preferences for performance indicators. The second result indicates significant differences between actually used performance indicators and preferred indicators by managers/owners and the employees. The third result indicates that actually used performance indicators constitute a poor-type of a scorecard with only two significant factors (financial and internal processes). Fourth, the results indicate that preferred performance indicators constitute a better form of a scorecard with three significant factors (financial, internal processes and customers). The authors recommended a more comprehensive use of performance indicators in the beauty salons and argued for employees’ involvement in the process of developing performance indicators. They also suggested the formation of a national association for beauty salons to help increase awareness of performance indicators.

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