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Volume :10 Issue : 3 2003      Add To Cart                                                                    Download

The Relationship between Kuwaitis and Time: Anxploratory Study

Auther : Adel A. Al-Wugayan

This study questions the validity of emphasizing “time saving” as a competitive feature in products marketed in Kuwait without a clear delineation of the how Kuwaitis perceive and deal with time. The author conducted an empirical investigation to uncover some elements of the deep psycho-social relationships between Kuwaitis time. Results revealed a pattern in timing certain consumption activities and showed that Kuwaitis differ in terms of their focus of time, however, only few demographic variations were observed. The study discussed the implications of uncovered differences on marketers’ activities in Kuwait.

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