Kuwait-University-Journal-of-Law-header
Search
Journal of Law

Previous Issues

Advance Search
Year : From To Vol
Issue Discipline:
Author

Volume :4 Issue : 2 1997      Add To Cart                                                                    Download

A Cross Cultural Investigation of Market Orientation- Performance

Auther : Shahid N. Bhuian

This study examines the association of market orientation and performance of manufacturing industries in Saudi Arabia. Utilizing an improved judgmental measure of performance, the author also attempts to investigate whether the relationship of market orientation and performance is moderated by market turbulence, competitive intensity and technological turbulence, competitive intensity and technological turbulence. An examination of a sample of 111 managers of various manufacturing industries shows that market orientation is strongly and positively related to performance. Further, the study provides support for the moderating effects of competitive intensity and technological turbulence on the association of market orientation and performance.

Journal of Law
Journal of Law

You are Visitor No.

77767

Journal of Law
Tell your friendsJournal of Law
Journal of Law
Journal of Law

Last Updated

Nov 19, 2019

Journal of Law
Journal of Law
Journal of Law

Please enter your email Here to receive our news

Journal of Law