Kuwait-University-Journal-of-Law-header
Search
Journal of Law

Previous Issues

Advance Search
Year : From To Vol
Issue Discipline:
Author

Volume :25 Issue : 1 2018      Add To Cart                                                                    Download

The Miles & Snow Typology Groups: A Comparison of Services and Manufacturing Samples

Auther : Richard A. Heiens, Majdi A. Quttainah and Larry P. Pleshko

The study represents an investigation of the Miles and Snow (1978) strategic profiles in samples drawn from two distinct industry sectors: financial services firms and product manufacturing firms. In particular, the authors investigate how the Miles and Snow (M&S) strategy groups differ in organizational structure, marketing orientation, and performance. Findings indicate that Prospectors and Analyzers are more market oriented overall as well as more competitors oriented than their Defender and Reactor counterparts. In addition, financial services Reactor firms exhibited the lowest market share and profit performance. The findings also show that Analyzers from the product manufacturing sample performed at the highest level in terms of both market share and profits. Except for the product manufacturing Analyzers, the profit performance of services Prospectors was also superior to the other M&S types.

Journal of Law
Journal of Law

You are Visitor No.

77631

Journal of Law
Tell your friendsJournal of Law
Journal of Law
Journal of Law

Last Updated

Nov 19, 2019

Journal of Law
Journal of Law
Journal of Law

Please enter your email Here to receive our news

Journal of Law