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Volume :24 Issue : 2 2017      Add To Cart                                                                    Download

Kuwaitis Interaction with Time: A comparative Follow-up Study

Auther : Adel A. Alwugayan & Mohammed I. Nughaimish

This study aims to uncover the underlying dimensions of the relationship between Kuwaitis and time along with the changes that occurred since the publication of the pioneering reference study in 2003. Survey method was used to collect data from a stratified sample (Gender and District, n=730) composed of Kuwaiti citizens. Using a multitude of descriptive analysis and Confirmatory Factor Analysis, several changes were observed regarding ownership and utilization of time-control conduits, changing habits in performing regular activities, and high influence of technology on their behavior. The majority of Kuwaitis were found to be present-oriented, were generally ambivalent regarding the future despite the negative political and economic conditions, and most Kuwaitis appeared to be monochronic in time utilization. Results reported in this study are important for marketers and planners as they offer a scientific empirical comparison between two time frames for the same population, especially as most products and government plans are primarily concerned with the future.

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Nov 19, 2019

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