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Volume : 2019 Issue : 2 2019

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Author :Amir A. Shusha
Discipline :Finance

The Role of Financial Self-efficacy in the Relationship between Egyptians’ Financial Literacy and their Financial Inclusion(in Arabic)

Aim of the paper: This study aimed to investigate the impact of Egyptians’ financial literacy on their financial inclusion by testing the mediated role of financial self-efficacy.
Study Design: The study relied on the multiple regression method, as well as the methodology outlined by Baron and Kenny (1986) to test the mediated role of financial self-efficacy in the relationship between financial literacy and financial inclusion.
Sample and Data: The study used a questionnaire to collect data from a sample of 385 Egyptians (60% males and 40% females).
Results: The results showed a significant positive effect of financial literacy on financial inclusion. Also, the results showed that financial self-efficacy partially mediates the relationship between financial literacy and financial inclusion.
Conclusion: The study ended with a set of recommendations for decision makers in the state bodies at the level of education, media and financial institutions. The recommendations aimed to enrich financial literacy among Egyptians and enhance their financial self-efficacy as a mechanism to improve the level of financial inclusion.
 

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Author :Yousef J. Abdulsalam, Dari A. Alhuwail and Eiman A. Aljafar
Discipline :Quantitative Methods

Physicians’ Role in Kuwait’s Healthcare Supply Management

Aim of the Paper: The physician’s role in medical supplies selection in the healthcare context, driven primarily by clinical expertise, directly impacts hospital cost performance and efficiency. The primary purpose of this study was to assess the perceived importance and attention that physicians give to the costs of medical supplies in a public healthcare system.
Study Design: Physicians working in Kuwait’s public health sector were asked to estimate the cost of 18 common pharmaceutical products and medical devices. A regression model identified factors associated with a higher rate of accurate estimates provided.
Sample and Data: A sample of 104 physicians working in Kuwait’s public health sector responded to the survey. The sample represented a wide range of experience levels, work locations, and clinical specialties.  
Results: Physicians showed limited awareness regarding the costs of medical supplies. On average, physicians accurately estimated only 22 percent of pharmaceutical products and 14 percent of medical devices. Most physicians indicated having limited accessibility to pricing information for the products they prescribe even though they perceived cost to be an essential criterion in the selection of clinically-equivalent products.
Conclusion: Education about supply management and cost containment may hold value for both physicians and the healthcare system. Hospital administrators should consider increasing accessibility to cost information and involving physician leaders in procurement to improve hospital cost efficiency.    

                                                                          
 

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Author :Sameh A. Khatter
Discipline :Marketing

Impact of Marketing Ambidexterity and Moderating Role of Environmental Uncertainty on Organization's Competitive Performance: A Field Study(in Arabic)

Aim of the Paper: This paper aimed at testing the effect of marketing ambidexterity (MA) on organization's competitive performance by examining the moderating role of environmental uncertainty (EU).
Study Design: The questionnaire was utilized to collect data about the research variables. Regression analysis was used to determine relationships between variables and testing Hypotheses.
Sample and Data: The data were collected from 173 general managers representing a simple random sample of ready-made garment companies at Cairo Governorate, Egypt.
Results: The findings indicated a positive significant impact of MA but a negative significant impact of EU on competitive performance, as well as a significant moderating impact of EU on the relationship between MA and competitive performance.
Conclusion: The results of the study can enrich knowledge in the marketing field by responding to an organization’s concern about the impact of MA and EU on competitive performance.

 

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Author :Gihan A. Ragab, Reham I. Elseidi and Wesam Y. Rozza
Discipline :Marketing

Impact of Moral Judgment as Moderator Variable on Consumer Perception and Response to Shocking Advertising(in Arabic)

Aim of the Paper: This study investigated the impact of moral judgment as a moderator variable on consumer perception and response to shocking advertising.
Study Design
: The study employed both quantitative and qualitative techniques.
Sample and Data: Preliminary data were collected through a questionnaire from a sample of 382 post-graduate students.
Results: The results showed that consumer response was significant influenced by the negative attitude towards the advertisement and the brand (Not-purchase, Negative Word of Mouth, Boycott). The results also showed that the relationship was significantly stronger between perception of shocking advertising and the negative attitude towards advertising at the low Level than at the high level of moral judgment.
Conclusion: The study concludes that consumer perception of shocking advertising and consumer behavior are influenced by cultural-social factors. The marketers need to consider this relationship through the lens of the culture in question.
 

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Author :Mervat M. Elsaied
Discipline :Management

Exploring the Relationship between Green Transformational Leadership and Employees' Green Behaviors(in Arabic)

Aim of the Paper: This study aimed to examine the direct and indirect relationship between green transformational leadership and employees’ green behaviors.
Study Design: A questionnaire was used to collect the data for the present study.
Sample and Data: A Hierarchical regression and Sobel test were used to analyze the relationship among variables. The data were collected from        a sample of 316) respondents working in the Egyptian Ceramics Company.
Results: The results showed that there is a direct relationship between green transformational leadership and employees’ green behaviors, and an indirect relationship between them through green mindfulness and green organizational identity constructs.
Conclusion: This study extends knowledge about the relationship between green transformational leadership and employees’ green behaviors. Hence, it sheds some light on and generates further interest in the impact of green behaviors on workplace environments.

 

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